22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries, Laura Ries

22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand



Download 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand




22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Al Ries, Laura Ries
Page: 272
ISBN: 9780060007737
Publisher: HarperCollins Publishers

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides ... MORE EBOOKS:
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